Case Study

  • Our Experience  /
  • Consumer Sentiment Analytics

The Challenge

A leading e-commerce retailer sought to automate consumer satisfaction analytics by leveraging real-time mining of the vast amounts of unstructured consumer feedback data

Solution

-   - Automated capture of consumers reviews comprising of structured and unstructured data
-   - Streamlined storage of data using different word and syntax features
-   - Designed ML model, leveraging NLP and other ML techniques to provide consumer sentiment scores in real time

Outcome


Faster feedback on the online platform as well as on products
On-ground, realistic picture is visible regarding the customer sentiment
Technology/Technique Industry
Deep learning, analytics Retail, E-commerce